Are you a trade show exhibitor? If so then you understand that standing out from the endless other exhibitors at trades shows can be difficult. Trade Show Holograms attract attention to your booth. They can also keep attention on your product or sales message.
How do Trade Show Holograms attract attention ?
Almost all trade show booths have a video presentation on a standard led display. The content on that display may be informative. But is it interesting? The informative part is lost if the content blends into all the other content on video screens. A presentation floating in air in 3D will catch an attendees attention. A good hologram presentation will help keep that attention and deliver the proper message. This will result in longer viewing time and generate more leads.
Tips on keeping attention on the hologram presentation.
The dual sided hologram projector from Trade Show Holograms project bright clear 1080 HD holograms. They projections can be up to 27 inches across and 15 inches high. The larger projections will certainly attract attention. However… the projected content needs to be visually interesting. This will keep a visitor at the exhibit longer. Viewers can select from 9 possible hologram product presentations. This is done via an interactive touch screen on either side of the display.
Our recommendation is that each chapter of presentation not exceed 1 minute of play time. That still leaves 9 minutes of total hologram presentation over all. Keepthe chapters short and focused on separate elements of the sales message or product. This will allow a viewer to navigate to the part of the presentation they have the most interest in. This way there boredom watching parts of the presentation that holds no interest to the viewer. With a touch of a finger on the touch screen they can jump directly to the chapter that most interests them.
Keep it informative AND interesting.
When breaking your sales message up into chapters it is recommended to get the most important part of that message out immediately. This prevents the message from getting lost in the later part of the presentation that may not get views.
Keep the 3D visuals interesting. Don’t simply have an object rotating in a 360 degree rotation for too long. That will get visually boring soon. Have the hologram zoom in and focus on various parts of the product. Do an exploded view. Show the product in action. Use lots of animation in your presentations.
Be sure to add some descriptive narrative to your hologram presentation. Viewers maintain interest longer when narration accompanies the 3D visual they are viewing.